Social Media Image Sizes 2026
Exact pixel sizes and aspect ratios for every major platform, with a free resizer for each one. Everything runs in your browser — nothing is uploaded.
Quick answer: For most feed posts in 2026, use 1080 × 1350 px (4:5) — it works on Instagram, Facebook, LinkedIn and Threads. Use 1080 × 1920 px (9:16) for Stories, Reels, TikTok, YouTube Shorts and WhatsApp Status. A YouTube thumbnail is 1280 × 720 px, an X header is 1500 × 500 px, a LinkedIn banner is 1584 × 396 px, and a Pinterest pin is 1000 × 1500 px.
Instagram image sizes
Instagram's profile grid shows every post as a 3:4 tile, but the feed still displays your full image. 4:5 portrait is the safest default; 3:4 matches the grid exactly.
| Use | Size (px) | Ratio | Notes |
|---|---|---|---|
| Feed post (portrait)Best | 1080 × 1350 | 4:5 | Most screen space in the feed; slight side trim on the grid |
| Feed post (tall) | 1080 × 1440 | 3:4 | Matches the profile grid tile, so nothing is cropped there |
| Feed post (square) | 1080 × 1080 | 1:1 | Classic format; shows with gaps on the 3:4 grid |
| Feed post (landscape) | 1080 × 566 | 1.91:1 | Smallest presence in the feed |
| Story / Reel | 1080 × 1920 | 9:16 | Keep text away from the top and bottom ~250 px |
| Profile photo | 320 × 320 | 1:1 | Shown as a circle — keep the subject centred |
Carousel tip: every slide takes the ratio of the first one, so prepare them all at the same size. Resize for Instagram →
Facebook image sizes
Facebook follows the same feed sizes as Instagram. Link previews are pulled from a page's Open Graph image, which should be 1200 × 630.
| Use | Size (px) | Ratio | Notes |
|---|---|---|---|
| Feed post (portrait)Best | 1080 × 1350 | 4:5 | Fills the most space on mobile |
| Feed post (square) | 1080 × 1080 | 1:1 | Safe for any placement |
| Link share image | 1200 × 630 | 1.91:1 | Also the standard og:image size for websites |
| Cover photo | 851 × 315 | ~2.7:1 | Mobile crops the sides — keep text in the middle |
| Story / Reel | 1080 × 1920 | 9:16 | All Facebook videos now publish as Reels |
| Event cover | 1920 × 1005 | 1.91:1 | Header image for Facebook events |
| Profile photo | 320 × 320 | 1:1 | Shown as a circle |
YouTube image sizes
The thumbnail is the image that matters most on YouTube. The channel banner is uploaded large, but most viewers only see a thin strip in the middle.
| Use | Size (px) | Ratio | Notes |
|---|---|---|---|
| Video thumbnailBest | 1280 × 720 | 16:9 | Max 2 MB; JPG, PNG or GIF |
| Channel banner | 2560 × 1440 | 16:9 | Put logos and text inside the centre 1546 × 423 area |
| Shorts | 1080 × 1920 | 9:16 | Same vertical format as Reels and TikTok |
| Profile photo | 800 × 800 | 1:1 | Shown as a circle across YouTube and Google |
| Community post | 1080 × 1080 | 1:1 | Square images display best |
X (Twitter) image sizes
A single landscape image gets the biggest preview on X. When you post several images, X crops them into a grid, so keep the subject centred.
| Use | Size (px) | Ratio | Notes |
|---|---|---|---|
| Post imageBest | 1600 × 900 | 16:9 | Largest preview for a single image |
| Post image (square) | 1080 × 1080 | 1:1 | Also fully supported |
| Header | 1500 × 500 | 3:1 | The profile photo covers the lower left on mobile |
| Link card image | 1200 × 628 | 1.91:1 | Set via your site's twitter:image tag |
| Profile photo | 400 × 400 | 1:1 | Shown as a circle |
LinkedIn image sizes
Personal profiles and company pages use different banner sizes. For posts, portrait images take up the most room in the mobile feed.
| Use | Size (px) | Ratio | Notes |
|---|---|---|---|
| Personal bannerBest | 1584 × 396 | 4:1 | Your photo covers the lower left — keep text right of centre |
| Company page cover | 1128 × 191 | ~5.9:1 | Very thin; avoid small text |
| Post image (landscape) | 1200 × 627 | 1.91:1 | Matches the link preview format |
| Post image (square) | 1080 × 1080 | 1:1 | Works on desktop and mobile |
| Post image (portrait) | 1080 × 1350 | 4:5 | Most feed space on mobile |
| Profile photo / company logo | 400 × 400 | 1:1 | Use a PNG for logos |
TikTok image sizes
TikTok is built for full-screen vertical content. Photo carousels can be 9:16 or 4:5, but full-screen usually performs better.
| Use | Size (px) | Ratio | Notes |
|---|---|---|---|
| Video / photo postBest | 1080 × 1920 | 9:16 | Keep text out of the bottom ~340 px and right edge |
| Photo carousel (portrait) | 1080 × 1350 | 4:5 | Alternative to full screen |
| Profile photo | 200 × 200 | 1:1 | Minimum size; larger square images look sharper |
Pinterest image sizes
Pinterest is the one platform where 2:3 is the standard. Pins in other ratios get trimmed or take up less space.
| Use | Size (px) | Ratio | Notes |
|---|---|---|---|
| Standard pinBest | 1000 × 1500 | 2:3 | The size Pinterest recommends |
| Square pin | 1000 × 1000 | 1:1 | Supported, but smaller in the feed |
| Video pin | 1080 × 1920 | 9:16 | Same as other vertical video |
| Board cover | 600 × 600 | 1:1 | Square thumbnail for boards |
| Profile photo | 280 × 280 | 1:1 | Shown as a circle |
WhatsApp image sizes
WhatsApp compresses images heavily, so starting from a clean, correctly sized file helps.
| Use | Size (px) | Ratio | Notes |
|---|---|---|---|
| Profile photo (DP)Best | 640 × 640 | 1:1 | Shown as a circle; 500 × 500 is the practical minimum |
| Status | 1080 × 1920 | 9:16 | Name and reply bar cover the top and bottom |
| Group icon | 640 × 640 | 1:1 | Same as profile photos |
| Sticker | 512 × 512 | 1:1 | WebP, max 100 KB — convert to WebP |
The four aspect ratios that cover almost everything
Nearly every placement above uses one of four shapes. Pick the ratio first, then export at the pixel size for your platform.
Feed posts on Instagram, Facebook, LinkedIn and Threads. Convert to 4:5
Stories, Reels, TikTok, Shorts and WhatsApp Status. Convert to 9:16
Profile photos and posts that must work everywhere. Convert to 1:1
YouTube thumbnails, X images and link previews. Convert to 16:9
A practical shortcut: design one 1080 × 1920 vertical image with everything important in the centre, then crop it down to 4:5, 1:1 and 16:9. Cropping down keeps quality; scaling a small image up does not. Pinterest is the exception — it uses 2:3.
Tips for sharp social images
Upload at the exact size. When an image doesn't match, the platform crops it, adds bars, or compresses it harder. Resizing it yourself first means you decide what stays in the frame.
Never scale up a small image. A 500-pixel image stretched to 1080 will look soft. Start from the largest original you have and size it down.
JPG for photos, PNG for graphics. Text, logos and flat colours stay crisper as PNG. Photos are smaller as JPG with no visible difference. If a file is too large to upload, compress it without changing its dimensions.
Mind the safe zones. Profile photos are shown as circles, banners are cropped differently on phones, and vertical formats have buttons and captions over the top and bottom. Keep faces, logos and text near the centre.
Frequently asked questions
What is the best image size for social media in 2026?
1080 × 1350 pixels (4:5 portrait) is the best all-round size for feed posts on Instagram, Facebook, LinkedIn and Threads. For Stories, Reels, TikTok and Shorts use 1080 × 1920 (9:16). For Pinterest use 1000 × 1500 (2:3).
What size is an Instagram post in 2026?
The standard Instagram feed post is 1080 × 1350 pixels (4:5). Instagram also accepts 1080 × 1440 (3:4), which matches the profile grid exactly, plus 1080 × 1080 square and 1080 × 566 landscape.
What size is a YouTube thumbnail?
A YouTube thumbnail is 1280 × 720 pixels (16:9), under 2 MB, as JPG, PNG or GIF. Resize to 1280 × 720.
What size is a LinkedIn banner?
A personal LinkedIn banner is 1584 × 396 pixels (4:1). A company page cover displays at 1128 × 191 pixels.
What size is an X (Twitter) header?
The X header image is 1500 × 500 pixels (3:1). The profile photo is 400 × 400 pixels. Resize a Twitter banner.
What happens if my image is the wrong size?
The platform crops it, adds bars around it, or compresses it harder. Uploading at the exact recommended size avoids all three.
Should I use JPG or PNG for social media?
Use JPG for photos and PNG for graphics with text, logos or sharp edges. Every platform re-compresses uploads, so starting from a clean, correctly sized file gives the best result.